There are different professionalism out there, and one of the top mushrooming professionals the Digital Marketing Specialist. They are the professionals who take care of everything in the Digital Marketing platform. Their role is very important to the company, as they are responsible for their company’s image in the market. They also, take care of the company’s budget when it comes to advertising.
Digital Marketing is a growing modern marketing platform that is bound to take over the traditional marketing sector by 2020. Everyone is depending on the Digital Marketing to increase their brand awareness and make a powerful impact in the market. So, if you are looking to become a Digital Marketing Specialist, there are certain things, you need to know about it. In this blog article, you’ll understand the job description and their work. This blog article will explain it step by step so that you can get a good hang of it.
Job Description of a Digital Marketing Specialist
The specialist in this field is responsible for creating various strategies for Digital Marketing. These strategies must be effective enough to increase the website traffic easily. They are also, responsible track the conversion rate from different methods involved in the Digital Marketing sectors, such as the SEO, SMM, SEM, content marketing, and PPC.
The Digital Marketing Specialists create brand awareness by designing a perfect channel of campaigns in PPC, Facebook advertisement, and even an email. These folks make sure that the content uploaded on the website, website’s blog, the external blog has the right set of keywords that will make sure to direct their route to the company’s website. They make sure that the website’s speed is excellent and also, has the best UX and UI design that will keep the customer’s engaged.
Job Responsibilities of the Digital Marketing Specialist:
Analyzing the Data
The specialists make different campaigns for the PPC and social media. When these go live, they produce a lot of important data. The specialists are supposed to analyze these data and create an effective plan out of it. These data can help them make better business decisions and hence work on their targeting skills. It will allow them to polish their skills step by step.
This is why, many organizations prefer an experienced Digital Marketing Specialist who is excellent with Digital Analytics. Analytics isn’t that easy, it is deep and it gives a great in-depth knowledge of the data, such as the traffic, country, state from which the website traffic is generated. It, also, shows the device and its model numbers. The best part, it shows the search engines used by website visitors. There are more, that the Digital Analytics shows and it’s the ultimate asset a company needs to take advantage of.
Implementing SEO; On-Page and Off-Page
The Digital Marketing Specialists are also, responsible for both On-page and Off-page SEO. They need to work on the keywords and get a detailed report on the keywords that have a high volume of searches followed by the competition. They need to use advanced SEO keyword tools to get these results. They then use these keywords in the website and web pages to make them SEO-friendly. They then create multiple backlinks by creating ads in the advertising websites, posting events on the event websites, and lastly, questioning and answering on various forum websites. This way, they can increase their brand awareness.
And being a Digital Marketing Specialist, they make sure that the websites, backlinks are managed well and protected from the Google Panda and Penguin updates.
Google AdWords or PPC
The Digital Marketing Specialists also make sure that their ads are running smoothly while they take care of the company’s budget. Ads are becoming the popular way of increasing the brand awareness. It is definitely an effective method unless of course, a person has ad-blockers on their search engines.
They use the same set of keywords, and use them to create campaigns. They take care of the budget system so that they make a profit. They use the budget system in such a way, that they don’t waste much on their ad campaigns. This increases their online presence and makes them more professional.
Social Media Platforms
Every social media right from the Facebook, LinkedIn, Instagram, YouTube, and etc are very important tools to engage the customers with interactive posts. These are not meant to sell the products but define them by using attractive words, and eye-catching designs.
Companies who want to be professional in the market needs to have a LinkedIn account. It highlights their interest in being professional. The Digital Marketers make sure that their company is on the LinkedIn account. They also, maintain a Facebook, Instagram, Twitter pages where they can engage with the customers by creating attractive posts. These describe the products in a creative manner with great taglines or one-liners. They can take help from the graphic designers and content writers, but it is their responsibility to spread their ideas through their co-workers.
In Social media, they also make campaigns with accurate targeting to help the company grow in the right direction. Targeting is the greatest advantage in the social media advertisements campaigns. Therefore, they create ad campaigns, maintain the budget, and manage the entire creative posting professionally.
Content is an important part of the website. It describes the website and its business in detail. It talks about each product or services. It talks about the company and its business with top trending and highly searched keywords. The Digital Marketing makes sure that the content is SEO- friendly. Also, they make sure that their keyword density is well managed. They make sure that their website is well protected from the Google Panda and Penguin.
Email Marketing is also, an important part of the Digital Marketing. It can calculate the bounce rate, open rates, conversion, and etc. The Digital Marketing Specialists make sure to create automated email campaigns to target the right people.
Digital Marketing Tools
And lastly, a professional Digital Marketing Specialist should be aware of all the latest and top best Digital Marketing tools out there. They need to know about both paid and non-paid tools. The Digital Marketing tools can help them in many ways. Flikover is one such website that the combo of all important tools such as the
- Keyword tool
- Alexa and etc.
Digital Marketing is a great platform to start a career. And if you want to be a specialist, you got to be a professional in every field of Digital Marketing. Practice makes a man perfect!