Search Engine Optimization Training

Search Engine Optimization is one of the important techniques in Digital Marketing. It has been in high demand due to its advanced features and techniques involving keywords – short tail, medium tail, and long tail keywords. It helps in website ranking on various search engines such as Google, Bing, Ask.com, AOL.com, Yahoo, and more.

The SEO Training Course curriculum has been professionally designed by highly experienced trainers. The Trainer will teach you every important concept and subjects in details based on current trends in the industry. The SEO Training by Digital BigClasses will develop student’s SEO skills and will make them professional SEO experts. The SEO Online Training will be taught only in 30 hours, respectively.

• Search Engine Optimization (SEO)
• On-Page and Off-Page SEO
• Yoast SEO Plug-in
• SEO Analysis Tools
• SEO Tools

• Marketing Professionals
• Graduates
• CEOs
• Business Owners
• IT Professionals

A company is recognized for its business. Every business has its own identity. The SEO experts will study the business in detail and search suitable keywords. These keywords are hence updated on the websites, and web pages. When an internet user searches keywords related to the business, the websites appear on the search engine pages. For example, if you search best restaurants in Singapore, the search engines will give you the list of websites. The reason, they appear is due to the searched keyword updated on their website, or web pages. Therefore, the main role of any SEO expert is to bring your website on the top list in the search engines. This is also, called On-Page SEO optimization. The Off-page optimization consists of creating multiple backlinks for increasing the website traffic, business brand awareness, and more. Now, let us see why one should study SEO.

• According to a source, the SEO industry will grow up to 79 $ Billion by 2020.
• According to a study, the total internet users will increase to 4.1 Billion by 2020.
• The Average salary for an SEO Specialist in Singapore is 30, 239 $ Billion Per Annum.
• SEO Experts are one of the highest paid professionals in Digital Marketing.
• Singapore companies hiring SEO Specialists are Aviva, Affluent Trade Management (ATM), Star Media Group, Zendesk, and more.
• Top reputed company Shopify increased their revenue by 227% using SEO.

There are no particular pre-requisites for learning this course. You only need to know how to use the system and the internet. You should also understand the methods to the search engines. Well, an excellent language skill is an added advantage.

• What is Digital Marketing
• Modules in Digital Marketing
• Digital Marketing vs. Traditional Marketing

• How does the Search Engine Work?
• Importance of SEO
• Organic Search & Paid Search
• SEO Tools
• Keyword Analysis

1. One-Page SEO
   • Introduction to On-Page Optimization
   • Fundamentals of HTML
   • Title tag, H1, Meta Description
   • Setting proper Description for your page/post
   • Importance of headings and it’s rules
   • Crawling & Indexing
   • Image Optimization
   • Content Quality
   • Plagiarism checking tools
   • Creation of Robot.txt
   • Sitemaps
   • Google Analytics Integration
   • Sandbox Effect
2. Technical SEO
   • URL Architecture
   • Page Speed Analysis (GTMetrix / YSlow / Google PageSpeed
     Insights)
   • 301 Redirects
   • 404 Errors
   • Canonical URL’s
   • Checking Broken Links
   • How to Buy Domain & Hosting

• Introduction to Off Page Optimization
• What is Link Building ?
• Types of Linking Methods(One Way, Two Way and Three way
  Links)
• Types of backlinks
  1. DoFollow
  2. NoFollow
• Article Submissions
• Press Release Submission
• Forum Submissions
• Profile Creations
• Directory Submissions
• Social Bookmarking
• Local Business Listing
• Classifieds
• PDF Submissions
• Guest Blogging
• Blog Commenting
• Domain Authority & Page Authority

• Using tools for SEO – Free tools, Paid tools
• Keyword Research Tools
• TLink Checking Tools
• Plagiarism Checking Tools
• Find Paid Traffic of a Website
• Competitor Analysis
• Website SEO Audit – On Page & Off Page.
• Website Analytics, Traffic Measurement Tools
• Google Tools – Google Search Console, Google Analytics,
  Google Tag Manager
• Links Analysis Tools – SEMRUSH,MOZ,AHREFS Etc…

Students are highly encouraged to practice the daily tasks given by the trainer. The trainer will guide you throughout the training from simple inquiry, projects, assignments, and more. He will also prepare you for the job by teaching you the important interview questions. The course will be taught in detail in every corner of the subjects covered

If a class or classes are missed, you will be provided with recorded videos, that will cover the topic taught in the misses class.

The Search Engine Optimization Training is being provided by Mr. Suresh with 9 years of experience in the Digital Marketing field. The curriculum prepared is up to date, and is constantly revised with the industry standards year over year. The online training will teach you the important concepts and subjects of Digital Marketing based on real-time case studies. Projects and assignment will be given for in-depth understanding of a subject. Course materials and E-Books will be provided and is accessible for 365 days only. Workshops will be conducted for quick learning for Entrepreneurs, Business Men/Women, and Company Employees.

• Online Training
• Corporate Training
• Self-paced Training

The group containing 3 and more members, will have 20% discount for each member.