Social Media Marketing Training

Social Media Marketing (SMM) is one of the important components of Digital Marketing. It has been in demand due to its high usage among the internet users all over the world. Companies are using multiple social media platforms to increase their brand awareness by engaging with the customers. Social media platforms such as Facebook, LinkedIn, Instagram, Twitter, YouTube are currently being used by various companies to build their business successfully.

Our SMM Training Course curriculum has been professionally built by experienced trainers. Our SMM Trainer will cover all the important concepts and subjects in depth with current trends in the industry. The SMM Online Training by Digital BigClasses will develop student’s SMM skills and will make them professional SMM managers. The Digital Marketing Online Training will be taught only in 30 hours, respectively.

The SMM Training consists of various Social Media Platforms, Advertisements and Analytical tools implementing and more. You will also be taught on designing creative and engaging posts on different platforms.

• Social Media Optimization
• Social Media Marketing
• Social Media Platform (Page Creation, Post Creation, Ad Creation, Analytics, and more)
• Importance of Hashtags on Twitter and Instagram
• Linking SMM platforms to the website
• Facebook Targeting method
• Facebook Certifications

• Marketing Professionals
• Graduates
• CEOs
• Business Owners

A company can increase their brand awareness by being present on the social media platforms. It will effect with a professional approach towards bonding with their customers. Customers can get the latest information on their favorite product and services with interactive posts. According to a source, more than 52% of the marketers increased their company’s revenue with the use of Social Media. Social media can increase the website traffic and also the Return On Investment (ROI). You can effectively target people with this technology. Every kind of industry can use Social Media Optimization to build their brand stronger on a competitive platform. Now, let’s see why one should learn SMM.

• According to a source, social media spending will increase by 150% by 2020.
• According to research, the social media users will increase us top 3.02 Billion by 2021.
• Instagram will generate accounts with more followers than other social media platforms.
• The average salary of a Social Media Manager is around 82, 000 $ in Singapore.
• Companies hiring Social Media Managers in Singapore are Global Spectrum PICO, Nanyang Technological University, United Overseas Bank Limited (UOB), and more.

There are no particular pre-requisites for learning this course. You only need to know how to use the system and the internet. You should also understand the methods to the search engines. Well, an excellent language skill is an added advantage.

• Importance of Social Media
• Introduction to Facebook
• Facebook Account Setup
• Creating & Managing Facebook Page
• Types of Posts & Statistics
• Facebook Events Creation
• Facebook Groups
• Facebook Marketing Strategy(Calendar)
• Facebook Advertising
  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Types of Promotions with Facebook Advertisement
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Integrating Facebook Pixel with your website
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management

• What is Twitter
• Create a Twitter profile
• Profile Settings
• Twitter graphics design
• Types of Post
• Posting Strategy for Twitter
• Fan Engagement On Twitter
• Twitter Hashtags
• Twitter Marketing for Brand Awareness
• Engagement Metrics & Twitter Analytics
• Twitter Ads
• Selecting Target Audience
• Creating Ads
• Budget & Bid Settings
• Conversion Tracking
• Remarketing Strategy
• Reports Analysis

• What is Video Marketing
• Statistics of Video Marketing
• Creating a YouTube Channel
• Customizing the YouTube Channel
• Create a video marketing strategy
• Youtube Video SEO
  • End Screens & Cards
  • Creating Playlists
• YouTube Analytics
• Understanding copyrights and spam
• YouTube Creator Studio
• YouTube Tools

• Introduction to LinkedIn
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Recommendations in LinkedIn
• Creating new connections
• Posting content in the profile
• LinkedIn Posts
• LinkedIn Groups
• Finding Jobs in LinkedIn
• Creating a LinkedIn company page
• LinkedIn Company Page Customization

• What is Instagram
• Why Should you use Instagram for Your Business
• Creating an Instagram Account
• Post Designing
• Instagram Stories & its Importance
• Engagement Metrics
• Instagram Ads
• Objectives of Instagram Ads
• 60 seconds on instagram – Instagram video ads
• How to increase Followers on instagram
• Instagram statistics

• Basics of Pinterest
• Basics of Snapchat
• Basics of Quora

• Introduction to Email Marketing
• Benefits of Email Marketing
• Email Service providers
• Introduction to Mailchimp

• Introduction to Affiliate Marketing
• Earning Money from Affiliate Marketing
• Types of Affiliate networks
• Getting started as an affiliate

Students are highly encouraged to practice the daily tasks given by the trainer. The trainer will guide you throughout the training from simple inquiry, projects, assignments, and more. He will also prepare you for the job by teaching you the important interview questions. The course will be taught in detail in every corner of the subjects covered

If a class or classes are missed, you will be provided with recorded videos, that will cover the topic taught in the misses class.

The Social Media Marketing Training is being provided by Mr. Suresh with 9 years of experience in the Digital Marketing field. The curriculum prepared is up to date, and is constantly revised with the industry standards year over year. The online training will teach you the important concepts and subjects of Digital Marketing based on real-time case studies. Projects and assignment will be given for in-depth understanding of a subject. Course materials and E-Books will be provided and is accessible for 365 days only. Workshops will be conducted for quick learning for Entrepreneurs, Business Men/Women, and Company Employees.

• Online Training
• Corporate Training
• Self-paced Training

The group containing 3 and more members, will have 20% discount for each member.