11. What does inbound and outbound marketing mean?

Inbound marketing is the marketing done with the help of various social media platforms, webinars, events, demos, and etc. This will increase the number of clicks on the links that is the PPC. It is an important part of the Digital Marketing, as the customers can get into the company and its business, products, and services in detail.

Outbound marketing is the marketing where it reaches out to the potential buyers through the digital platforms, calls, emails, and any form of advertisements.