21. What is SEO and why a website needs SEO?
SEO is Search Engine Optimization. The website needs SEO to increase its brand awareness, increase its web visitors, and rank the website on the search list and more.
22. What is Amp Update? How will it be useful for SEO?
The AMP stands for Accelerated Mobile Project. Updating a website, AMP will allow websites to speed up on mobile phones. It is useful for SEO, as there is, the less bounce rate with an excellent speed.
23. How will Domain Authority and Page Authority calculated and how to improve?
You can check DA and PR by installing the Moz toolbar. You can increase your DA by creating high-quality backlinks from high authority domains. You can increase your page authority by creating fresh content, creating external links, and using excellent images.
24. Explain Google Tag Manager?
The Google Tag Manager has various tools for Digital Marketers where they deploy tags keeping the IT safe. The Google Tag Manager helps you manage tags on your website or the mobile app. It used Triggers, variables, and data layer to handle your data. These tags are HTML code that uses information from your site to the third party. You can automatically manage the tag using the interface. You use a tag for all your website pages. We use Google Tag Manager SDK for mobile apps. It is responsible for executing AdWords, Google Analytics, and etc.
25. Explain about OG Tags?
The OG stands for Open Graph. It is on Facebook and Twitter. It was introduced by Facebook in 2010. The OG allows people to build their identity based on their likes on various interests. You can read, watch the thing that you had liked. Therefore, the information travels from the third party website to Facebook. Example, if you watched a movie, the name of the movie may appear while you are on Facebook. If you had searched for an institute, the time you open the Facebook, you can get pages related to it on your timeline or newsfeed. The OG tags can help the Digital Marketing experts to track their website visitors easily.
26. How often does Google refresh its Panda data?
It is updated once in a month basically for the third week of the month.
27. What is paginated content? Google’s recommended actions for paginated content?
Paginated content is the type of content where if it is a long content, it is divided into shorter pages. If the Google is crawling is your web page, and the paginated content is more, the Googlebot will crawl all the pages, but will index the final pages.
28. What is A/B Testing? Explain how it works?
The A/B testing allows you to explore your options regarding your website. These options are liked by the website visitors. Basically, the A/B testing will attract more customers and visitors to your website. It will help you decide which variant will win in terms of conversion rates. The selected or the most attracted variants can be adopted on the website, and hence increasing your website visit and conversion rates. For example, you can test your website by changing its content design. You can keep design A for a week, having short content, design B for another week having long content. You can then compare which content, design got more website traffic within those weeks. After comparing, you can keep the content, design which led to more website visitors.
29. How to know that a website is banned by Search Engines? How did you recover Google penalized website?
The website that has been banned by the search engine will no longer be available in the search results. Or else the website or the webpage rank will suddenly drop down. In order to recover from this, you need to analyze your content and backlinks. If there are any bad backlinks, you can remove them immediately, and create healthy backlinks at the same time. You can optimize your website with SEO rules with only White Hat SEO tactics only. Also, you can update a new content with important keywords. You can then use some important tools to recover from the penalty, such as Fetch as Google, Majestic SEO, Monitor Backlinks, Copyscape and etc.
30. What is ORM tell me briefly about ORM?
It is an important part of the brand and its reputation in the market. Therefore, protecting it is a very important task. A negative comment can affect the reputation of a company. Online Reputation Marketing is a process of measuring, monitoring, and tracking the total conversation on your brand, corporate, and etc. It monitors online conversation on the brand and corporate. Analyze behind discussions, creating methods to attract customers, maintaining a strong positive online presence.
