24. Explain Google Tag Manager?

The Google Tag Manager has various tools for Digital Marketers where they deploy tags keeping the IT safe. The Google Tag Manager helps you manage tags on your website or the mobile app. It used Triggers, variables, and data layer to handle your data. These tags are HTML code that uses information from your site to the third party. You can automatically manage the tag using the interface. You use a tag for all your website pages. We use Google Tag Manager SDK for mobile apps. It is responsible for executing AdWords, Google Analytics, and etc.