28. What is A/B Testing? Explain how it works?

The A/B testing allows you to explore your options regarding your website. These options are liked by the website visitors. Basically, the A/B testing will attract more customers and visitors to your website. It will help you decide which variant will win in terms of conversion rates. The selected or the most attracted variants can be adopted on the website, and hence increasing your website visit and conversion rates. For example, you can test your website by changing its content design. You can keep design A for a week, having short content, design B for another week having long content. You can then compare which content, design got more website traffic within those weeks. After comparing, you can keep the content, design which led to more website visitors.