41. What is the benefit of My Client Center (MCC)?
It is a powerful and important tool which will manage all the Google AdWords accounts from a single dashboard. You can save time with cross-account management and report, access control and consolidate bills. It is ideal for large advertisers who are managing more than one account.
42. What type of bidding method is used to manage Image ads on the Google Display Network?
CPC and CPM i.e., Cost per Click and Cost per Thousand Bidding. They are ideal for image ad bidding.
43. What is Enhanced Cost-Per-Click (ECPC)
Enhanced Cost per Click is a new feature on Google AdWords. This is only for those who use the AdWords conversion tracking on almost all the CPC campaigns. It is basically designed to increase the ROI.
44. When are site links set at both the campaign and ad group level, which will be displayed?
Ad Group Level will override your campaigns.
45. An advertiser wants to increase the position of an ad on Google but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
He or she can make changes in the quality component of improving it. The good quality score will help the ads to enter the auction.
46. What is “frequency capping”?
It is a feature that will limit the times your ads appear to the same individual.
47. The keyword insertion code in an ad headline reads: “Buy {KeyWord: Books}.” The related and appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad headline be displayed?
The ad headline will display “Buy Gardening Books”.
48. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
The search query that has high volume will be “underwater camera case”.
49. Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify
New keyword ideas for a campaign
50. What is Google AdWords?
Google AdWords is the advertising system developed by the Google. Or it is an online advertising service launched in 2000. It was developed to help companies increase their brand awareness by placing their ads on the search results in Google search engine. It offers both text and image ad format.
