Interview Questions

SEO stands for Search Engine Optimization. It is an optimization technique that optimizes the websites with an important set of keywords to help it rank in the search list. In SEO we have On-page and Off-page SEO Optimization used for the website. The On-page SEO optimization uses the selected keywords on websites and each webpage’s title tag optimization, meta tag description, and focus keywords to increase the website ranking. The Off-page SEO optimization creates backlinks, submits the website to the Google console to get the website authorized, directory submission, forum posting, commenting, creating blogs or blog posting to increase the website traffic.  Therefore, websites need SEO for increasing their traffic, awareness on the internet.

There are new updates to be implemented this year. We are going to have new features in Google Console such as the Search Performance Report, Index Coverage Report, AMP Status Report, and Job Posting Report.

The Search Performance Report is similar to Search Analytics, but it provides 16 months data on total clicks, impressions, CTR click-through rate, average positions.

The Index Coverage Report is similar to Index Status. It will give you a report on how well the Google is indexing their site. It will also show any issues relating to the indexing. The best part, it will allow you to see the reason if  a URL or URLs aren’t being indexed. You can, therefore, work on the URL/URLs.

The Job Posting Report is designed for those websites where they have posted jobs. It gives a report on it and statistics around the job listing. It shows results, indexing issues, and solutions to the problem.

The AMP Status Report will give you a report on an error and damaged AMP URLs. It will particularly concentrate on URLs and will fix it automatically across all the pages. It will then give it a high priority to be crawled by Google.

The Goals in Google Analytics is to measure user’s actions or say target objectives. It is a completed activity also called a conversion which helps you in your business. For example, if a visitor comes to your website, that is counted as a goal and the Google Analytics records as the conversion.  We have 4 types of Google Analytics, namely Destination Type, Duration, Pages Per Screens, and Event Goal Type.

In order to set, in order to set up, a Goal go through the following steps:

1. Sign into the Google Analytics with your ID
2. Click Admin and go to View
3. In the View Column, Click Goals
4. Click+ New Goal or you can even import from your gallery.

You can create goals based on the given template, custom goals, and also, smart goals.

Firstly, check the content to be posted is SEO friendly with an important set of keywords. You need to add value to the content to achieve SEO link building goals.

Secondly,  create attractive and engaging infographics as they are the secret to SEO link building. It is one of the greatest link building tactics one can go for.

Thirdly, you can go for guest blogging. Get a high-quality blog or the websites with excellent traffic and engagement and thus you can choose them for guest blogging.

Fourthly, provide testimonials which can affect your product and services.  You can get links back to your sites.

Fifth, invest your time in analyzing the broken link and work on it. You can use links such as CognitiveSEO and CheckMyLink to get a report on backlinks.

Sixth, participate in Q and A on various websites, blogs, comment sections that are related to your business. The best way is to select Quora.

Seventh, analyze your competitor’s backlinks by using Majestic Site Explorer.

Canonicalization is SEO means informing the search engines that a URL is a copy of a page. There is a tag in canonicalization which is useful that will protect the pages from being highlighted as a copied page or copied content. Therefore, it is helpful to the website where the content will not be caught by Google and marked as copied.

The .ht access is the file to use on web servers that will control how visitors interact with your website. You can block specific traffic to avoid view on your website. It has multiple uses as it will avoid rewriting of URLs and cache control, block users from unidentified IP address.

You will understand that your website has been penalized by the Search Engine when the following thing occurs:

• The website is partially or entirely removed from the Google index.
• The website’s or web page’s ranking is dropped suddenly.

List of some black hat SEO is given below:

Using Unrelated Keywords

Using unrelated keywords which has high search queries in the search engines, and adding that keyword to the content.

Stuffing Keywords in the Content

Using the main keywords over and over again and increasing the keyword frequency. 500 words need to have 2-3 keyword density, but keyword stuffing increases the keyword density to 5-8 and more.

Hiding Keywords

Hiding  the keywords in the web page with web page’s background color so it will not be deducted from the Google.

Duplicate Content       

Using the content of a page that is highly ranked by many website visitors on our page.

• Moz.
• Search Engine Journal.
• Search Engine Land.

You can use robots.txt to block Google and bot to crawl your page.

The top Google ranking factors are given as follows:

• Content Quality
• Content-Length
• Creating Healthy Backlinks
• Mobile Friendly Websites
• HTTPS Web sites
• Excellent UX experience