Google AdWords(Ads) Training

Google AdWords is Google’s technology to advertise with the use of business related keywords. It allows you to place an advertisement of your website on the search engines. They appear next to any search results on Google. These can be in the text, image and also, video format appearing on Gmail and other networks over 2 million websites and also, apps.

Our Google AdWords Training Course curriculum has been professionally built by our trainers. Our Digital Marketing Trainer AdWord Trainer will cover all the important concepts and subjects of Google AdWords in depth with current trends in the industry. The Google AdWord Online Training by Digital BigClasses will develop student’s Google AdWords skills and will make them easily pass the certifications.

The Google AdWord Training consists of various concepts of campaigns, ad creation with implementing keywords, PPC, CPC, CTR, CTA terminologies, bidding and budget and more. You will also be taught on designing creative and engaging posts on different platforms. Google AdWords will be taught only in 30 hours, respectively.

• Paid Marketing
• Google AdWords
• Creating Marketing Campaigns
• Maintaining AdWords
• Understanding Ad Format
• Creating Campaigns and Ad Groups
• Conversion Tracking
• AdWords Tools
• Google AdWords Certification Exam

• Marketing Professionals
• Graduates
• CEOs
• Business Owners

Google AdWords is one of the crucial parts of the Digital Marketing that helps in effective targeting with the creation of campaigns. Google makes a profit from the money paid by the advertisers. The campaigns are created with the list of important keywords. These campaigns can be monitored easily by a number of clicks, impression, CTR, CPC and CPA (Click through Rare, Cost per Click, and Cost Per Acquisition). You can also measure your Return on Investment (ROI). Now, let us see why one should learn Google AdWords.

• According to a resource, the total Digital Advertisement will grow up to 32% by 2020.
• Total money spent on Advertisements will increase to 724.06 $ Billion in 2020.
• The top countries interested in Ad marketing are USA, Singapore, Japan, Germany and more.
• There are 6 Google AdWords certifications such as AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
• Singapore Companies such as TMP Worldwide, MediaOne Business Group Pte Ltd, Edallianz Pte Ltd and more are hiring PPC Manager/Specialists or Digital Marketing Executive with Google AdWords knowledge.
• The Average Salary of a Digital Marketing Senior Executive with PPC knowledge can earn up to 3.8 $.

There are no particular pre-requisites for learning this course. You only need to know how to use the system and the internet. You should also understand the methods to the search engines. Well, an excellent language skill is an added advantage.

• What is SEM?
• Why SEM?
• SEM Channels

• How Google Ads Work?
• Google Ads Account Setup
• Overview of Google Ads Interface
• Ads Account Limitations
• Types of Campaigns – Search, Display, Shopping, Video
• Bidding Strategies – Automatic, Manual

• Objective of Search Network Campaign
• Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics
  • Placement Targeting
  • Demographics
• Ad Scheduling
• Ad Delivery and Ad Rotation
• Concept of Cost Per Click(CPC)
• Budget Settings

• Ad Group Structure
• Ad Group Examples
• Keyword Match Types
  • Broad Match
  • Exact Match
  • Phrase Match
  • Negative Match
• Importance of Negative Keywords in Optimization
• Keyword Planner

• Google Ads Auction
• What is Google Ad Rank?
• Types of Bid – CPC, CPM, CPV
• What is Quality Score?
• Factors Affecting QS
• Importance of QS

• Location
• Call extension
• Sitelink extension
• Callout extension
• Reviews
• App Extension

• Objective of Display Network Campaign
• Display Ad Formats
• Concept of CPM(Cost Per 1000 Impressions)
• Branding
• Remarketing
• Creating Remarketing Lists
• Custom Audiences
• Atomatic Placements

• YouTube Ad Formats
• YouTube Campaign Creation
• YouTube Targeting Methods

Students are highly encouraged to practice the daily tasks given by the trainer. The trainer will guide you throughout the training from simple inquiry, projects, assignments, and more. He will also prepare you for the job by teaching you the important interview questions. The course will be taught in detail in every corner of the subjects covered

If a class or classes are missed, you will be provided with recorded videos, that will cover the topic taught in the misses class.

The Google AdWords Training is being provided by Mr. Suresh with 9 years of experience in the Digital Marketing field. The curriculum prepared is up to date, and is constantly revised with the industry standards year over year. The online training will teach you the important concepts and subjects of Digital Marketing based on real-time case studies. Projects and assignment will be given for in-depth understanding of a subject. Course materials and E-Books will be provided and is accessible for 365 days only. Workshops will be conducted for quick learning for Entrepreneurs, Business Men/Women, and Company Employees.

• Online Training
• Corporate Training
• Self-paced Training

The group containing 3 and more members, will have 20% discount for each member.