Top Mistakes To Avoid in Google AdWords
Some of us may be new, or old to the Google AdWords. Even though we are in either category, we ought to know all the steps involved in the Google AdWords. You can learn Google AdWords through YouTube videos, Online Training Academies, and etc. But there are times, some mistakes can be made without even knowing.
These mistakes can and when the user is confused with the settings. And sometimes, some users just experiment with the settings. But unfortunately, if things aren’t taken right, it will cause errors in the ads and campaigns. Well, let’s see the top mistakes a person should avoid in Google AdWords.
1. Keyword Research
Keywords are the most important part of the Digital Marketing. The entire digital marketing depends on the keywords, whether short tail or long tail keywords. You have a tool in Google AdWords for keywords and keyword analysis. It is an excellent tool for anyone who wants to understand the keywords.
It is called Keyword Planner. It is from Google itself and gives current and real-time result related to keywords used to bid, search volumes, competition, and more. You can set the location, language, search engines, negative and positive keywords. And you can use these keywords in creating the campaigns in the title, meta, image description.
For example, if your business is about Digital Marketing and in Hyderabad. You can see the Digital Marketing Online Training, Digital Marketing Training, Learn Digital Marketing in Hyderabad, Top Digital Marketing Institutes in Hyderabad, etc are the list of keywords that one may find in its keyword planner tools. Therefore, you need to analyze which keyword has got more search volumes and use them in your campaigns.
2. Broad Match Terms
Most of the ads you see usually have the broad match terms with them. What is a broad match? It will allow a keyword to trigger your ad whenever any user searches for the similar, phrases, singular and plural forms, synonyms, and etc. Basically, it is designed for a broader audience.
Therefore, it can be a great way to attract an audience, however, your ad will not be directed to the actually searched keyword. For example, if a person searches, “best restaurants in India”. They’ll get a list of restaurant websites, but there are chances that they’ll get a website on “best spa clubs in India”. These two are irrelevant, but the words like best and India are common among them.
3. Negative Keywords
A negative keyword is an important tool. It will clear out anything that isn’t relevant to the search. This will then increase the keywords matching the searched keyword. For example, if you search “data science” you might get data analytics, data analysis and etc. You might even get results related to the digital analytics and its tools. Therefore, it wastes your time and is better to use the negative keywords. If you don’t use negative keywords, chances are that you may add irrelevant keywords to your ads.
4. Audience Targeting
If you want to target effectively, you need to target the ad on a particular set of people. You first need to learn about whom and where to target. It can be based on country, state, city, sex, age group, interest, and etc. For example, if the ad creator is targeting Women and Men of age 25-50 for Tanisq Jewelry. That is a good idea. But if you target girls and boys of age 15 – 19. It isn’t going to affect much, as these age groups aren’t working. You cannot target Australia, UK and other western and European countries, and they have their own top jewelry companies. Neither can you target Antartica!