Digital Marketing and its value in the market
The world is evolving with an advanced a technology, thus creating a gigantic pile of data. Internet usage has increased since its first use. We have total 420 Million internet users in India. The Internet and economy can be joined together to become something bigger and better. This is a digital era with the internet and uncountable digital gadgets. The Internet is now an important part of everyone’s life. Everyone is using the internet to communicate from world’s one end to the other. Companies have taken an excellent advantage in making business recognized worldwide. They’re also selling their products and services. Various Industries like E-Commerce, Educational Institutions, Health Sectors, and also, Non-Profit Organizations.
Today, the world has to keep up to keep up with the world’s trend to create a powerful presence in the online world. An online presence is an important to create an identity on the internet. Most of the people are searching products and services online. An online presence will increase your chance to get selected. Therefore, your customers can increase and so your revenues. This is all due to the internet and all the people using it. Therefore, the internet is the medium through which brands can help various customers, clients, partners, and stakeholders throughout their lives. Billions of people are using smartphones to access information on services or products, etc.
Digital Marketing is the key success of the future business. They are affordable and cheap, and it targets perfect audience. It is better than traditional marketing. It can generate leads to the website, related to the business and its genre. It will highlight the business, its marketing strategies, and its marketing performance. This is far more effective than the traditional marketing strategies as the TV ads, newspaper ads, posters, and hoarding boards. It transmits the information the most effective way as it will attract the right people. Social Media as Facebook, Instagram, Twitter, and YouTube can help the company and their business plan. Digital Marketing must be implemented by any company looking forward to increasing the revenue and profits.
Why does it value more than any other marketing strategy?
It has more value than any other marketing due its unique features and functionalities. 80% of the companies will be dependent on Digital Marketing by 2020. It will increase the revenue by 24% and customer acquisition by 22%. This field is growing rapidly with a greater rate of success. It is the ultimate future. Companies adopting Digital Marketing will see a positive effects year by year. Investing in Digital Marketing for the company isn’t just a good idea, but an excellent idea. In order to create a perfect marketing strategy, you need to have an excellent SEO content with an important set of keywords for On-page and Off-page, SEO friendly website content, responsive website, blogs, YouTube Videos, PPC Advertising, Email Marketing and Social Media Marketing. The traditional marketing will no longer be used. And according to the sources, it may perish in the coming years. Also, the important part is to be well aware of the trends every year over year. Digital Marketing is advancing and has many features that will be updated year over year. And therefore, you need to be updated as well.
The campaigns created in the social media and Google AdWords will increase the website traffic and brand awareness tremendously. You can track the customers, customer’s behavior, their response rate, etc. You can even analyze your website in depth with Google Analytics. You can know which webpage needs to be improved to reduce the bounce rate. You can even know the visitors and their country, state, region with age and gender. The type of devices used can also be studied. Digital Marketing is completely about the business and its marketing.