Why should any Business use AdWords?
Google AdWords was launched back in 2005. And since then it has gained profit over 42$ Billion revenue. And currently, it has become one of the most used marketing tools. It has successfully increased the profit of many companies by increasing their presence online.
Google AdWords in another term means PPC, pay per click. It will help you create ads which can be displayed in Google’s search results. These are not just an ad that can be viewed but can also be clicked on. After clicking it will lead you a landing page. This can increase the website visits, and if the visitor like, he or she can buy the product or services. How to do so? It is simple, by using the correct suitable keywords. These keywords must target the right audience. The importance is given to the audience with the right set of keywords.
For example, if you searched “Best Cars in India”. You’ll get the following results. And observe, all the words from the searched words as best, cars, India are present in the Title description of all the websites. They are also given in the Meta description. The websites have added these words in a different sentence format, and thus the Google has crawled it and ranked it according to the keywords used in the Title and Meta description, content, and etc.
So, why is it important for any business to increase their profits and revenues with the help of AdWords? Given below are the reasons to use AdWords.
1. Features of AdWords
There are many advantages of the online marketing over the traditional marketing, but one of them stands out very well. That is, it is measurable. You can measure and observe the analytics with your Google Analytics. You can create the Google Ads and measure its success with total visitors to your website, converted clicks, conversions, and much. All these aren’t present in the traditional marketing.
It is flexible when it comes to customization. You can customize your campaign with the proper keywords that match your business. For example “best cars in India”. Here we are targeting best cars, cars, and the country India. You can make use of the ad extensions which will help you display the images, contact information, and links. Google AdWords will help you target the right audience, based on their age, sex, educational background, language, interest, searched contents, and etc. And the best part, Google has partners such as the Gmail, and YouTube. And therefore, your ads can appear on those platforms too. Wow! Isn’t it?
So, in simple words, Google AdWords will help you expand your business on many platforms with advanced tools.
2. SEO VS AdWords
SEO may be the best method, but it has some drawbacks. One of the drawbacks is that it takes months to see any changes in your website ranking, traffic, and lead generation. This is due to the fact that, there is too much competition. But the Google AdWords, unlike the SEO is faster with more efficient results. Once your ad is made, it can live in no time. It can get you instant results. Would you like to wait for 6 months to get the outcome or just in a few days?
Therefore, your business can get results in a few days. It can increase your website traffic, increase lead generation, show your profession stand in the market, and etc. Again to do so, you need the SEO help for extracting the proper and effective keywords. So, though Google AdWords is better, it still depends on the SEO.
3. AdWords is Engaging
AdWords though advanced it still going through a process of being the best. Google is constantly improving this, as it is its primary income. Google discovered that the product listing ads on any video sites, such the YouTube has got many clicks from the users. These ads attract people more, and therefore, creating more revenue.
YouTube always has 1 million and more unique in a month. Therefore, Google Ads can help you promote with YouTube videos.
Well, in conclusion, it is safe to say that, any business who wants to increase their revenue, should definitely go for Google AdWords.