First of all, we all know that SEO stands for Search Engine Optimization. It is the optimization of the website with the help of keywords so that it can be easily found on the search engines. Keywords are the main ingredient of the SEO. You can use them on On-Page and Off-Page SEO. But when it comes to the SEO techniques, the Google can a little tricky to impress.
Google loves authentic content and also, websites that follow its rules and regulation. When it comes to what Google loves, it loves the White-Hat SEO. The Black-Hat SEO is the White-Hat SEO’s opponent and isn’t encouraged by the Google to be used on the websites. So, let’s further get a deep knowledge of the White-Hat and Black-Hat SEO.
The White-Hat SEO is an approved SEO method by the Google. This method is used on the websites to optimize it with the set of keywords in the content while maintaining a perfect keyword density. White-Hat SEO focuses on creating their content for the users, and not for the websites. The White-Hat SEO is encouraged by the Google. It matches the Google’s guideline. It is optimized for easier readability by the humans. The contents are encouraged to be perfect and simple so that it can share across any platforms.
The website will be White-Hat SEO friendly when the content is sensible with the help of keywords. It needs to have a perfect keyword density. Also, the website needs to have good backlinks from authentic websites. The websites need to upload at the fastest rate and also, needs to be mobile friendly. You, also, need to optimize the website, and web pages with title and meta description.
The Black-Hat SEO is the opposite of the White-Hat SEO. It isn’t approved by the Google guidelines and violates it at an extreme level. It has various strategies and techniques that are not accepted by the Google. But it does give you the required results in no time.
Black-Hat SEO basically focuses on the ranking, and not on the users. The main aim is to rank the website with the help of keyword stuffing, and keyword hiding. The keywords will be uploaded on the website using the background theme color. The contents can be copied and pasted from various websites. The contents can be rephrased using some online tools, and this is called article spinning. Backlinks are added using some paid tools, that ads too many backlinks to help you raise the rank.
Which is the better option?
White-Hat SEO is the best option, and should always be encouraged to do so. If you want your business to run for a long-term, you can opt for White-HAT SEO. And if you want to go for short-term, you can opt for Black-Hat SEO. And on the other hand, the Black-Hat SEO is risky, expensive, and needs deep technical knowledge.