When it comes to SEO, Google will always encourage its users to apply legal ways to design their websites. It needs a White-Hat SEO where the website can be optimized in the title and meta description with the important keywords. And most importantly, these keywords need to be on the website in a uniform manner. But in the world of competition, not everyone is using White-Hat SEO.
Black-Hat SEO is technique, where the website is ranked using ways that Google disapproves. People are using this technique to outsmart the Google, and rank their website on the top. The main thing about the Black-Hat SEO is that it will rank your website on the top, and you will get great traffic. But there is a side effect of this approach. If the Google finds on your website, it will rank it at the low level. It can be listed on the 2 or more pages, and people who are searching for the keyword/keywords will not be able to find your website URL. If you’d like to know how to use the Black-Hat SEO techniques, you can go ahead and read the following.
Using Paid Links
There are companies who are spending their money in buying links, instead of creating backlinks organically. These are the links that the company buys to make their SEO even more powerful. The problem is that the content used in these links lacks quality. Also, you can use anchor links which make a strong game for website ranking. These two reasons can manipulate the search engine ranking, and that is why the SEO technique is classified as a serious technique.
Using Spam Comments
We all know that reviews are one of the important factors used to make an effective impression on any product or service. But yes, the comments are not always true and not from different individuals. There are few comments on some websites completely unrelated to the product and services of the company.
Spam comments create free backlinks. They’re a non-follow, and it’s useless to the SEO, but again, it is one of the popular practices. Creating these spam comments is easy, and can be done with some online tools. These unrelated comments can leave a negative impression on the readers.
Using Duplicate Content
Duplicate content is the copied and pasted content on the websites. They aren’t unique at all and has plagiarized one. Google prefers unique contents on the websites and refuses to accept the copied content. The copied content will affect your domain/domains. But if you are trying to put some copied contents, make sure you add a canonical tag, or else it will be indexed, and hence affect your website.
Using Article Spinners
This is a popular Black Hat SEO technique where the contents are selected and are spun using article spinners. This is like plagiarism to the next level where the content is spun to clear new and unique posts. The problem is when the content is spun, the sentences make no sense most of the time.
Using Doorway Pages
Doorway pages are also called jump pages, gateway pages and etc. These are specialized to optimize the targeted keywords to rank the pages. These are the landing pages that have less value and is only created to trick the search engines to transfer the visitor from the chosen URL to another URL (their website).
Keyword stuffing is a well-known technique by content writers and digital marketers. It is a method where the keywords are stuffed into the contents, in order to rank the website on the search engines. The keyword density isn’t maintained, and hence it is always high.
Also, there are some websites, where they keep the content in a simple manner, but they increase the keywords by other means. They will add the keywords here and there but will be invisible. These will be of the same color as the background color, and therefore, it won’t be easy to find by the Google. But this website can go down if a visitor reports this technique to the Google by submitting the screenshot, and URL to the Google.