Google AdWords Training 2019-06-24T12:06:07+00:00

Google AdWords(Ads) Training

  • 44+ hours of self-paced video
  • 48 hours of instructor-led training
  • Instructor-led online project mentoring sessions

Digital Marketing (Online Marketing, Internet Marketing) has been an ever-growing advanced marketing in the modern world. It has a well-developed structure highly required by the business to succeed and flourish exponentially. It has dominated the traditional marketing platform due to its effective technology features.

Online Training

Rs. 11,999 *90 days access

Self Paced Learning

Rs. 6,999 *180 days access

1 Week Money Back Guarantee

Upcoming Batches


Mon – Fri ( Weekdays )

09:30 AM – 10:30 AM ( IST )

20% Off


Sat – Sun ( Weekends )

7:30 AM – 09:30 AM ( IST )

20% Off

Can’t find convenient schedule? Let us know

Training Features

Instructor-led Sessions

30 hours of Online Live Instructor-led Classes. Weekend class:10 sessions of 3 hours each and Weekday classes.

Real-life Case Studies

Live project based on any of the selected use cases, involving Big Data Analytics.


Each class will be followed by practical assignments which can be completed before the next class.

Lifetime Access

You get lifetime access to the LMS, Class recordings and presentations can be viewed online from the LMS.

24 x 7 Expert Support

We have 24×7 online support team available to help you with any technical queries you may have during the course.


Towards the end of the course, you will be working on a project. Big Data and Hadoop Expert based on the project.


Google AdWords is Google’s technology to advertise with the use of business related keywords. It allows you to place an advertisement of your website on the search engines. They appear next to any search results on Google. These can be in the text, image and also, video format appearing on Gmail and other networks over 2 million websites and also, apps.
Our Google AdWords Training Course curriculum has been professionally built by our trainers. Our Digital Marketing Trainer AdWord Trainer will cover all the important concepts and subjects of Google AdWords in depth with current trends in the industry. The Google AdWord Online Training by Digital BigClasses will develop student’s Google AdWords skills and will make them easily pass the certifications.

The Google AdWord Training consists of various concepts of campaigns, ad creation with implementing keywords, PPC, CPC, CTR, CTA terminologies, bidding and budget and more. You will also be taught on designing creative and engaging posts on different platforms. Google AdWords will be taught only in 30 hours, respectively.

  • Paid Marketing
  • Google AdWords
  • Creating Marketing Campaigns
  • Maintaining AdWords
  • Understanding Ad Format
  • Creating Campaigns and Ad Groups
  • Conversion Tracking
  • AdWords Tools
  • Google AdWords Certification Exam

  • Marketing Professionals
  • Graduates
  • CEOs
  • Business Owners

Google AdWords is one of the crucial parts of the Digital Marketing that helps in effective targeting with the creation of campaigns. Google makes a profit from the money paid by the advertisers. The campaigns are created with the list of important keywords. These campaigns can be monitored easily by a number of clicks, impression, CTR, CPC and CPA (Click through Rare, Cost per Click, and Cost Per Acquisition). You can also measure your Return on Investment (ROI). Now, let us see why one should learn Google AdWords.

  • According to a resource, the total Digital Advertisement will grow up to 32% by 2020.
  • Total money spent on Advertisements will increase to 724.06 $ Billion in 2020.
  • The top countries interested in Ad marketing are USA, Singapore, Japan, Germany and more.
  • There are 6 Google AdWords certifications such as AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
  • Singapore Companies such as TMP Worldwide, MediaOne Business Group Pte Ltd, Edallianz Pte Ltd and more are hiring PPC Manager/Specialists or Digital Marketing Executive with Google AdWords knowledge.
  • The Average Salary of a Digital Marketing Senior Executive with PPC knowledge can earn up to 3.8 $.

There are no particular pre-requisites for learning this course. You only need to know how to use the system and the internet. You should also understand the methods to the search engines. Well, an excellent language skill is an added advantage.

Google AdWords Course Curriculum

Duration: 45 Hours

  • What is SEM?
  • Why SEM?
  • SEM Channels

  • How Google Ads Work?
  • Google Ads Account Setup
  • Overview of Google Ads Interface
  • Ads Account Limitations
  • Types of Campaigns – Search, Display, Shopping, Video
  • Bidding Strategies – Automatic, Manual

  • Objective of Search Network Campaign
  • Types of Targeting
    • Keyword Based
    • Interest and Remarketing
    • Topics
    • Placement Targeting
    • Demographics
  • Ad Scheduling
  • Ad Delivery and Ad Rotation
  • Concept of Cost Per Click(CPC)
  • Budget Settings

  • Ad Group Structure
  • Ad Group Examples
  • Keyword Match Types
    • Broad Match
    • Exact Match
    • Phrase Match
    • Negative Match
  • Importance of Negative Keywords in Optimization
  • Keyword Planner

  • Google Ads Auction
  • What is Google Ad Rank?
  • Types of Bid – CPC, CPM, CPV
  • What is Quality Score?
  • Factors Affecting QS
  • Importance of QS

  • Location
  • Call extension
  • Sitelink extension
  • Callout extension
  • Reviews
  • App Extension

  • Objective of Display Network Campaign
  • Display Ad Formats
  • Concept of CPM(Cost Per 1000 Impressions)
  • Branding
  • Remarketing
  • Creating Remarketing Lists
  • Custom Audiences
  • Atomatic Placements

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Targeting Methods


BigClasses’s Google AdWords Training Certification Process:

  • Digital BigClasses will provide its students training for online Google AdWords examinations. The trainer prepares the students with ongoing trends for passing the examinations. He will teach you about the 6 Google AdWords examination and will give you a precise insight into them.

Frequently asked questions

Students are highly encouraged to practice the daily tasks given by the trainer. The trainer will guide you throughout the training from simple inquiry, projects, assignments, and more. He will also prepare you for the job by teaching you the important interview questions. The course will be taught in detail in every corner of the subjects covered
If a class or classes are missed, you will be provided with recorded videos, that will cover the topic taught in the misses class.
The Google AdWords Training is being provided by Mr. Suresh with 9 years of experience in the Digital Marketing field. The curriculum prepared is up to date, and is constantly revised with the industry standards year over year. The online training will teach you the important concepts and subjects of Digital Marketing based on real-time case studies. Projects and assignment will be given for in-depth understanding of a subject. Course materials and E-Books will be provided and is accessible for 365 days only. Workshops will be conducted for quick learning for Entrepreneurs, Business Men/Women, and Company Employees.

  • Online Training
  • Corporate Training
  • Self-paced Training

The group containing 3 and more members, will have 20% discount for each member.

Google AdWords Training Reviews


Google AdWords training was the best. Sir taught us about the keywords, how to use them in the ad campaigns, like in the title, and description. How to understand the budding, everything. The trainer was good and the training was good.


At first, I didn’t if this was the right place to learn Google AdWords. Google AdWords has a high demand, and I was confused which training organization to pick. I selected Digital BigClasses as a close friend told me. I must say, this was the best decision so far.

Raj Sekhar

The training has taught me a lot of the Google search engines, and how the advertisements actually work. It is a great field of digital marketing. The training gave up step by step inside on the Google AdWords. After the explanation, we had assignments, and it was all of the real time.


The training course was very well organized and the course materials were very simple and easy to understand. Sir gave us good explanation on each and every subject. He gave us a good explanation and most of his explanation has questions and answers for the certificates. Thank you Bigclasses.

Request a Demo

For Individual
For Corporate
For Individual

    For Corporate