- 44+ hours of self-paced video
- 48 hours of instructor-led training
- Instructor-led online project mentoring sessions
Digital Marketing (Online Marketing, Internet Marketing) has been an ever-growing advanced marketing in the modern world. It has a well-developed structure highly required by the business to succeed and flourish exponentially. It has dominated the traditional marketing platform due to its effective technology features.
30 hours of Online Live Instructor-led Classes. Weekend class:10 sessions of 3 hours each and Weekday classes.
Real-life Case Studies
Live project based on any of the selected use cases, involving Big Data Analytics.
Each class will be followed by practical assignments which can be completed before the next class.
You get lifetime access to the LMS, Class recordings and presentations can be viewed online from the LMS.
24 x 7 Expert Support
We have 24×7 online support team available to help you with any technical queries you may have during the course.
Towards the end of the course, you will be working on a project. Big Data and Hadoop Expert based on the project.
The Google AdWord Training consists of various concepts of campaigns, ad creation with implementing keywords, PPC, CPC, CTR, CTA terminologies, bidding and budget and more. You will also be taught on designing creative and engaging posts on different platforms. Google AdWords will be taught only in 30 hours, respectively.
- Paid Marketing
- Google AdWords
- Creating Marketing Campaigns
- Maintaining AdWords
- Understanding Ad Format
- Creating Campaigns and Ad Groups
- Conversion Tracking
- AdWords Tools
- Google AdWords Certification Exam
- Marketing Professionals
- Business Owners
- According to a resource, the total Digital Advertisement will grow up to 32% by 2020.
- Total money spent on Advertisements will increase to 724.06 $ Billion in 2020.
- The top countries interested in Ad marketing are USA, Singapore, Japan, Germany and more.
- There are 6 Google AdWords certifications such as AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
- Singapore Companies such as TMP Worldwide, MediaOne Business Group Pte Ltd, Edallianz Pte Ltd and more are hiring PPC Manager/Specialists or Digital Marketing Executive with Google AdWords knowledge.
- The Average Salary of a Digital Marketing Senior Executive with PPC knowledge can earn up to 3.8 $.
Google AdWords Course Curriculum
Duration: 45 Hours
- What is SEM?
- Why SEM?
- SEM Channels
- How Google Ads Work?
- Google Ads Account Setup
- Overview of Google Ads Interface
- Ads Account Limitations
- Types of Campaigns – Search, Display, Shopping, Video
- Bidding Strategies – Automatic, Manual
- Objective of Search Network Campaign
- Types of Targeting
- Keyword Based
- Interest and Remarketing
- Placement Targeting
- Ad Scheduling
- Ad Delivery and Ad Rotation
- Concept of Cost Per Click(CPC)
- Budget Settings
- Ad Group Structure
- Ad Group Examples
- Keyword Match Types
- Broad Match
- Exact Match
- Phrase Match
- Negative Match
- Importance of Negative Keywords in Optimization
- Keyword Planner
- Google Ads Auction
- What is Google Ad Rank?
- Types of Bid – CPC, CPM, CPV
- What is Quality Score?
- Factors Affecting QS
- Importance of QS
- Call extension
- Sitelink extension
- Callout extension
- App Extension
- Objective of Display Network Campaign
- Display Ad Formats
- Concept of CPM(Cost Per 1000 Impressions)
- Creating Remarketing Lists
- Custom Audiences
- Atomatic Placements
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Targeting Methods
BigClasses’s Google AdWords Training Certification Process:
- Digital BigClasses will provide its students training for online Google AdWords examinations. The trainer prepares the students with ongoing trends for passing the examinations. He will teach you about the 6 Google AdWords examination and will give you a precise insight into them.
Frequently asked questions
- Online Training
- Corporate Training
- Self-paced Training
Google AdWords Training Reviews
Google AdWords training was the best. Sir taught us about the keywords, how to use them in the ad campaigns, like in the title, and description. How to understand the budding, everything. The trainer was good and the training was good.
At first, I didn’t if this was the right place to learn Google AdWords. Google AdWords has a high demand, and I was confused which training organization to pick. I selected Digital BigClasses as a close friend told me. I must say, this was the best decision so far.
The training has taught me a lot of the Google search engines, and how the advertisements actually work. It is a great field of digital marketing. The training gave up step by step inside on the Google AdWords. After the explanation, we had assignments, and it was all of the real time.
The training course was very well organized and the course materials were very simple and easy to understand. Sir gave us good explanation on each and every subject. He gave us a good explanation and most of his explanation has questions and answers for the certificates. Thank you Bigclasses.
Request a Demo