5 ways to transform your organization with BIG DATA

 

 

 

5

Introduction

There exists rather an eerie parallel between countries sending their youth for compulsory military service with organizations that want to stay and remain competitive over protracted periods of time. The present threat or should we say challenge is in the obvious form of Big Data that has collectively brought all companies irrespective of their size as well as human resource spanning multiple departments to commonly address this threat.to elucidate further, nations that enforce mandatory military service do have eligibility parameters similar to what nations that enforce mandatory military service do. Organizations do so by imparting Big Data training ONLY to those employees who do possess an earlier familiarity on working with large chunks of data and are required to employ Hadoop at every touch point.

Similar to the Army General taking up the onus in deciding on the kind of arms training that needs to be assigned to his fresh and novice citizen turned military recruit, it is the Organization’s CTO, who heads the IT Infrastructure systems and in the process motivating the employees to perform better. With a collective endeavor to handle Big Data, let us collectively comprehend where Big Data is used and the need as well as importance to train the staff in the organization in it.

Information Technology- Improving Productivity with Big Data Training

It remains an open secret that the IT team is the fulcrum that propels change in any organization. Any training that the organizations choose to impart training on Big Data would have to begin with the IT department for ANY kind of association with technology initially happens with the techies.

Having said this, with data management as well as storage being the core function of the IT Department in any techie company, there is now a greater demand to have a parallel outlook towards Big Data implementation apart from consolidating the existing IT skills within Big Data as well. With an ever increasing demand of skilled professionals, the companies are vying with each other to impart Big Data training to their technical professionals all for faster ROI’s and domain specialist’s admin and engineers are relentlessly working towards raking in bigger moolah.

Aligning the Threesome of Core IT Functions with Big Data

Similar to the religious connotation of either the Hindu mythology of the creator, preserver and the destroyer or for that matter the Christian faith in the Father son and the Holy ghost, these three core functionsof the IT departments of Planning, Network and Data, apart from the security and support functions, could also be related with the implementation of Big Data as well. Now let us try and understand how they support:

Planning  the Planning function of the IT department of any techie organization would align the IT strategies of with the organization’s business objectives. These strategies could also include working on various customized software platforms or ushering in newer businessproposals that could perhaps cater to the multiple business needs of the various departments and in this process of doing so, initiating any new business strategies from the IT department always.

Network this would involve the developing of networks that would essentially enable all forms of communication including voice, data, video, internet traffic not to mention the many check points that allow for the recording of data in any manner that they come in be it the customer interaction, sentiment update or for that matter any traffic update, all of which get collected real time and in this process, the IT department does pitch in by facilitating a smooth integration of networks in addition to the processing of the Big Data happening in parallel.

Data understanding simply, the IT department functions as a platform that gathers the various tools that collect, store, manage, secure as well as distribute data to all the employees within the company so as to enable the departments to demarcate strategic decisions within the organization. Every record including the sales record, the stock details, the financial records are all stored in one master data center which then becomes the onus of the IT team to implement the platforms for Big Data to permit the assigned users to both store as well as recover information at any of the data location.

Any IT team needs to have a mixed bag of team members who are adept at using the different tasks that help in augmenting big data implementation. Saying this the department would need a techie who primarily focusses on preserving the platform in its complete lifecycle spanning all the departments. Then the department would also need a member who would ensure that every technological implementation is in turn supported with the core organizational purpose.

Product Development- Re assessing the Revolution Spanning all Levels of R&D

prThe R&D department is indeed one of the most pivotal of departments in any IT company that would take the company to the next level. Big Data supports hugely in the form of incorporating data from various touch points in product enhancement right from product design, quality, warranty, diagnostics to its vehicle and software applications. The data so derives defines the manner in which the product is and how better could it be which fundamentally takes the product developers, the R&D team as well as the designers to the data driven and the data analysis thinking mode.

Finance

Training the Big Data Employees on all aspects of financial modelling- in a business parlance, everything finally boils down to the last lucre earned. Having said that, the finance department of any company is the brain behind the planning, organizing, controlling, auditing the company’s finances apart from generating the company’s revenues as well. That apart, the finance department also maintains as well as generates its work to other areas including initiating the cash flow statements, cost modelling, price realization as well as compliance to name a few of their functions. Now in the age and era of Big Data, the two major challenges that every finance department has to surmount is how best to perform their regular finance functions in a rapidly changing environment as well as gathering the vision for the future developments.

Finance-imgIn a scenario where the information is spread across different servers, the organizations often encounter the challenge of amalgamating that data and performing the actions as per the business requirements. Now, with the growth of analytics, there has gained an immense need to assimilate internal auditing as well which has in turn initiated newer methods like audit data analytics which assist in evaluating the risk, creating the financial models and in also projecting the cumulative finance scenario of within organizations.

Cost Modelling and Price Realization

Cost modelling is a pre-requisite for companies to effectively utilize their resources for it becomes imperative by the companies to detect functions that propel costs, the overall estimation of the labor as well as the material needed to complete the task on hand, apart from accurately ascertaining the production costs spanning all the activities within the organization. Now in the times of Big Data, it has become imperative to amalgamate all in financial information within every department of the organization and build a perfect model.

Human Resources-Re-assessing the HR Employee Functions

The HR department could perhaps be the proverbial dark horse when speaking

about Big Data implementation. The HR Department apparently is destined to

candidate-01deliver based on its core HR functions with but companies now having incorporate

Big Data training into the HR department have only helped in taking their
organizations to a much higher pedestal. Now with the HR Departments becoming even more analytical with the implementation of their tools, their entire focus now is to only involve themselves in core planning functions. Crucial questions including how best to retain employees, the factors that affect sales, candidates yet to be hired, fixing the talent gaps could all be identified and effective steps could then be taken through   analyzing the relevant data through it.

 

Marketing

Training employees on an organized marketing approach with Big Data- Marketing these days is all about numbers and the upsurge in Digital Marketing has only fostered in precisely measuring the response of the ads, the click through rates, the ROI, Impressions and so on. Apart from this, huge chunks of data get generated out of customer interaction, social media as well as sales. Now it is left up to the marketing professionals to keep a continuous watch on this data and boost the company’s products more effectively. Training programs on platforms like Hadoop and R would work their way in enhancing the company’s brand marketing even more.

On the other side, marketing professionals often involve themselves in constant reviewing of their brands by asking questions like:

How is and how can my brand be made better than the others?

What do the other brands offer?

What can we do to make our products better than those of our competitors?

Now the research delves far deeper than the analyzing the competitor’s product based on the 4 P’s (Product, Price, Place and Positioning), to the understanding of the content of the product presented on the competitor’s webpage; the chunk of data that gets generated is both huge as well as complicated. Making use of text-mining would prove beneficial as it can help the marketer in understanding the competitor analysis by simply crawling on the competitor’s webpage. With this rather simple function of Big Data, the marketer can gain a valuable insight into what the competitor is doing, as well as the products that they have in the market thereby, gaining a veritable edge over his competitors! All of this by simply welcoming as well as applying Big Data into his strategies.

Why are Companies turning to Big Data

Traditionally organizations that use old legacy systems have the data spread across multiple systems. Due to the spread of data at various locations, the processing speed does go down along with the accuracy of analyzing the data. One of the most important functions of the IT department is to provide accurate data fast as and when needed by the different departments on request.

With the data thus collected, it now becomes important to collate the unstructured, structured as well as semi structured data on to one single platform to analyze strategies even more deeply and in the process aid in the business decision making process. It is basically this feature of Hadoop that collects more people on to the table within the organization as there are those employees who interact with data on various touch points on an everyday basis. Having said that, there exists a fundamental difference between the traditional ETL and the Hadoop wherein the Hadoop framework with its high volume batch processing takes only 10 minutes what with the ETL taking a far longer time.

The magnitude of the implication of Hadoop does not in any manner mean that every employee of the organization has to be trained on it. Nevertheless, it could be left up to the CTO to decide as well as only pick those employees who interact with data on a regular basis.

Conclusion

Data if and when interpreted differs from person to person. Organizations understand this and so train their employees on similar platforms so that they remain interconnected at all times and in doing so, brain storm to aid in a sound decision making process. So, it would auger well for companies to accept and adopt Big Data training within their organizations so that they could have every employee operate on the same page and together take the organization to a whole new level.